But What If I Don't?

I heard something yesterday.

I knew this message was speaking to me and the truth of the situation was so abrupt that I’ve been thinking about it ever since.

Here’s what happened.

Yesterday, I was picking up the little dude from day care. On the way home, Spotify suggested a random podcast episode to me. It was an interview with Alex Hormozi on The Modern Wisdom Podcast with Chris Williamson.

I read Hormozi’s book and it was excellent. I’ve also watched a few of his videos on YouTube. In addition, I’ve seen a few YouTube clips of Chris Williamson’s podcast, but I don’t know much else about him other than a Peter Zeihan interview I watched on his show.

Anyway, the show popped up on my feed and I thought it might fill the space during the short drive home, so I pushed play.

As I’m pulling around the corner, Chris Williamson asked Hormozi something about execution. I was already starting to roll my eyes and I figured this was going to be the same motivational podcast I’ve heard a million times.

But Hormozi said … (Not a direct quote, I’m paraphrasing)

“A lot of people use positive affirmation. They think about how great it will be once they achieve their goal. But I like to use negative affirmation. What will my life be like 10 years from now if I don’t take the action to achieve my goals?”

Got dayummm that hit me.

While I was driving I actually whispered “ahhh fuck” to myself because I knew this applied to me.

You’ve been listening to me talk about building a sales team for weeks. I want to do it so bad, but I’m very afraid to get started. I’ve never built a sales team and I’m anxious about the money I need to spend on salaries while training and creating a culture of sales. I’ve never done this before. I think when it’s all said and done, it will cost around $150,000 to do it right.

But if I don’t do it, where will I be?

I’ll be exactly where I am now, except I’ll be a lot older.

Here’s the full episode. I haven’t listened to it, I only heard that one section.