Coming Back To My Ultimate Outcome Statement

This is how you plan, prioritize, and achieve your goals.

In my incubator community, I often get asked if a particular idea is worth pursuing.

It's a tough place to start because any idea is worthless without a plan. And a plan is equally useless without a clear ultimate outcome statement.

In order to get what you want, you first have to know what you want.

Today, I’ll explain what an ultimate outcome statement is and why it’s crucial for your success.

LFG. 🔥

What Is an Ultimate Outcome Statement?

My business coach, trained by Tony Robbins, introduced me to the concept of an ultimate outcome statement during our first call.

This single step has been the cornerstone of my progress. Without it, I’m just a leaf in the wind.

An ultimate outcome statement consists of four key components:

1. What you want.

2. When you want it.

3. What you’ll do to achieve it.

4. Why you want it.

For example, my current ultimate outcome statement is taped to the wall next to my desk. It reads:

“By April 1, 2025, I will achieve the following:

• Have $400,000 saved in the growth account of Stoddart LLC.

• Reach $100,000 MRR with The Shop.

• Achieve $10,000 MRR with the Tim Stodz Incubator.

I will accomplish these goals by focusing fully on sales, delivering exceptional customer experiences, and serving my clients to the best of my ability.

I want these outcomes because:

• I want to fully pay off my house in Nashville, turning the rent into pure profit.

• I want to generate enough profit to focus entirely on my investment firm.

• I want to build a community of paying customers who genuinely value my insight.

I read this statement every morning at my desk and recite it to myself every night after saying my prayers and listing my gratitude’s.

Why Do You Need an Ultimate Outcome Statement?

There’s a question I regularly ask myself:

What do you do when you can do anything?

Our society is paralyzed by choice. It’s hard to create a clear vision when there’s always another option. Add the constant stream of social media highlighting everyone else’s wins, and it only deepens the insecurity about where to focus your energy.

We don’t want endless choices. We want certainty.

I’m just as vulnerable to falling into this trap as anyone. I don’t have social media from my phone because five minutes on Twitter has me comparing myself to others and second-guessing my path. It’s a distraction based on illusion.

You already know what to do. Your problem is that you haven’t fully committed to doing it.

Once you make the decision, the universe conspires to help you.

An ultimate outcome statement simplifies your choices. When faced with a new opportunity, I ask myself:

“Does this move me closer to my ultimate outcome?”

If it does, I say yes. If it doesn’t, I pass.

The Why Statement Is The Most Important Part

I’m not some productivity master who never gets distracted. I need this practice to stay focused. Without it, I’d be chasing squirrels.

I allow room for flexibility and fun. I enjoy brainstorming new projects and ideas. But at its core, my ultimate outcome statement keeps me grounded.

However, the outcome itself is only a goal. It’s a simple benchmark. A goal means nothing if there is no emotion connected to it, because all of us make decisions based on emotion.

We don’t make our choices on logic, we make our choices on emotion. And without an emotional connected to your ultimate outcome, you will never do the work required. Why would you? It doesn’t matter to you that much.

For instance, over the last ten years, I’ve reinvested almost everything I’ve made. While I’ve earned millions, I’ve rarely kept more than $250,000 in my bank account. Right now, my priority is building a war chest of cash and paying off my Nashville house. Some of my investor friends think it’s a bad use of money, but I don’t care. I hate paying a mortgage and the idea of paying 3x more than the listed price because of amortization kills me. I can’t handle the idea of wasting that much money because of finance.

I’m focused on the feeling I’ll have when I write that check and know I own my house outright. The emotional rush I will feel when I kick the system to the curb is what fuels me, at least for this particular outcome statement.

Once that goal is met, I’ll write a new ultimate outcome statement and begin the process again.

Choice Is Overrated

Too many choices create anxiety, self-doubt, and uncertainty. Humans aren’t designed for endless options. We’re built for focus and community.

Even our biology reflects this. Our vision is wired to enhance focus and aim, filtering out distractions so we can survive and thrive.

If you have nothing to aim at, doubt will consume you. But with a clear ultimate outcome, your path becomes obvious, and your success inevitable.

Love you guys. Talk to you tomorrow.

Tim

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