Flop

I recently had an idea for a digital product I was going to create. I threw together a basic landing page, and sent a sales email to my list at timstodz.com.

I don’t have the product fully built out yet because I wanted to gauge the interest first.

I made exactly two sales. It was a flop.

In addition, one of my subscribers emailed me back telling me how angry he was at the fact that I tried to sell a product lol.

I replied to him and said “thanks for the feedback.”

The truth is that this mini failure was something I needed. I was veering slightly off track and this flop pushed me back on track before I ventured too far off course.

Every morning in my journal, I’ve been writing a mantra to myself. It’s a list of phrases I’ve learned over the last 4 months from books I’ve read.

The phrases are …

• What is essential?

• Who not how

• 10X is easier than 2X

• What’s important now?

These maxis serve as daily reminders to remain focused on the tasks that really matter, which is of course (wait for it … ) building my sales department.

For whatever reason, selling this email course was a shinny object I decided to chase. I wish I remained discipline on focused on my main objective, but I’m also grateful for the reminder.

I refunded the customers who bought the product and sent them an email telling them that after second thought, the product wasn’t ready to be released. So embarrassing.

I’m grateful for the reminder, although I’m still not sure what it was about my sales email that made my one subscriber angry enough to reply to my email and insult me.

People are weird.