3 Comments

I love your point. I'm also biased towards free newsletters. With a subscription model, it will take a long time to hit a good income. Selling products is a way better model.

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Agree.

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Hi! Tim. I have no opinion on short-formed newsletters. Content marketing is the combination of Arts and Science, like an artist and scientist.

For example, as if you are attending a composition in an English Language Examination and you are instructed to write around 300 words. It will not cause your marks to be deducted as if the word limitation exceeded their word requirements. The marker of your composition will be happier as if compelling, interesting and emotional contents could be seen and graded.

As far as the contents of the free newsletter are concerned, in my opinion, it’s nice to use the concepts about the different things for different people differently and also using the concept of CopyBlogger Monetization Model that subdivides the products into three: free content, front-ended products and back-ended products.

Most people like to receive free content as the contents they receive are enough for them satisfying their needs, wants and desires. For long-formed newsletters, it could be bundled with case studies or video demonstrations as backend products specifying for premier customers.

But, I prefer reading long form newsletters as I am keen to learn more.

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