How Google is Dealing with A.I.

A few years ago, Google created some updates to its algorithm that were designed to stop high level marketers from creating well SEOd, but in accurate content.

The idea was that content should display signals of E- A - T, or “expertise, authority and trust.”

Now, Google is adding another E to this equation, E - E - A - T, the additional E stands for experience.

To combat A.I. generated content, Google is incentivizing people to create content that is relatable. The idea being that if A.I. can routinely crank out perfectly optimized content, then the right answer is no longer going to be enough. Now, content must also give experience, so that the reader can relate to the creator and relate to the experiences portrayed.

We’ll see if it works.