I Don't Know What To Do About This

I should probably just let it go, but I cant

I’ve spent the last few hours trying to put together an issue for The Census.

I believe in this project so much, but at this point, I know I’m spinning my wheels.

Here’s the story.

LFG. 🔥

How It Started

The Census is a weekly newsletter about the behavioral health industry. I launched it out of pure FOMO. I saw how well bhbusiness.com was doing, and it lit a fire under me. Years ago, I had the same idea, but I didn’t pull the trigger. I convinced myself there wasn’t an audience for what I thought was boring, dry, and ultra-niche content.

I was wrong.

BHB drove me crazy because I KNEW this kind of media could work. But they had the guts to go for it, and now they’re crushing it.

How It Went

When we launched the project, it was going great.

I hired Shân, who is hands-down the best newsletter writer I’ve ever worked with. Together, we built a phenomenal product. We gained over 5,000 subscribers in just a few months. I even created a course and was on the verge of launching other products to monetize the newsletter.

But the project stalled. Without going into the details, I ran into some internal hiccups, and I just couldn’t keep it going.

What I Want To Do

I want to get back to it.

I want to start sending weekly issues again, but …

• I’m terrible at creating curated newsletters.

• I don’t have the time to do this myself.

• I haven’t nailed down a business model yet.

Every time I try to take it on myself, I end up distracted and pulled in too many directions. It’s counterproductive, especially considering the opportunities in front of me right now.

What should I do?

Love you guys. Talk to you on Monday.

– Tim