For the last year, I’ve received countless requests to create courses, offer coaching, and build products to help you learn to grow your income streams.
I’ve wanted to create products, but I could never justify taking time away from what I’m already doing: making deals, closing sales, and building my portfolio. The truth is, I didn’t want to do what’s required to create them.
However, I’ve found a beautiful and elegant solution, and I am so pumped about this.
This week, I’ll tell you how I am combining my newsletter, my upcoming podcast, my products, and my coaching program all in one place.
Introducing the TimStodz Incubator.
LFG. 🔥
Why I’ve Never Created Products For My Personal Brand
I can list a lot of practical reasons for this, and all of them have merit.
For instance:
I don’t want to manage multiple platforms. I enjoy the simplicity of Substack, and I don’t want another platform for a community, courses, or coaching.
I don’t want to take two full weeks out of my life to create products. In my experience, it takes at least a week of full-time content creation and another week of editing to make a course worth buying.
I don’t want to deal with customer service. No matter how much you try to automate the process, people will still ask questions, request refunds, or create logistical challenges.
But when I reflect and self-evaluate, I realize the true reason I haven’t gone all in on this.
I’m afraid to be seen.
I wrote an entire issue about this recently. I received great feedback, and I haven’t been able to stop thinking about it since.
So here I am, being vulnerable and going all in on myself.
How Will The Incubator Work?
Even though my main fear was being seen, my other hesitations still hold weight. Membership sites are not as easy as they seem. In fact, they are extremely challenging. Building Copyblogger Academy was the hardest business I’ve ever worked on, and it only reached its current success because of Charles.
Luckily, I’ve found a solution.
It occurred to me that I can build The Incubator platform entirely on Substack. Here’s how it will work:
Coaching will be done through chat. There’s one chat platform accessible to all Incubator members. You’ll have full access to me and the community.
This means no more one-on-one coaching. I may create a second-tier coaching product—something like $1,000 per hour—but I’ll revisit this later based on demand.
Courses will be hosted on static pages available only to paid members. I’ll publish lessons one at a time and deliver them live. My first course, about digital marketing in behavioral health, will be published today.
Future courses will cover topics like Google My Business, getting clients, investing, and building directories.
The daily newsletter stays free. I don’t like charging for newsletters. Writing my newsletter brings me joy, and I’d rather differentiate the free newsletter from the paid Incubator program.
The newsletter will include weekly marketing videos, my thoughts and ideas, and updates on my journey to build my personal holdings company to $10M a year.
The podcast will be published through Substack. Darren and my business coach have convinced me to start a podcast. This time, I’m keeping it simple. No podcast website, no separate brand—just an extension of my newsletter.
Everything will be managed in one place, and it’s so beautifully simple.
In short, becoming a paid member of my Substack gets you access to coaching, the community, and the courses.
Simple things don’t break.
What’s Next?
Join now before the price increases.
I plan to raise the price as I add more features. My ultimate goal is $999 per year. The monthly payment option will be intentionally more expensive to incentivize annual subscriptions. I’m thinking $99 per month or $999 per year. That’s nearly $200 in savings for yearly members.
The Incubator needs to be a self-sustaining community. My focus remains on building my portfolio and managing my clients. Even if the Incubator generates $500,000 a year, that’s small compared to what I can earn by increasing my equity in cash-flowing companies.
Still, the calling in my heart to do this remains strong. As much as I believe in focus, I also believe in listening to my heart. And my heart is telling me to do this.
So I’m doing it.
Love you guys. Talk to you tomorrow.
Tim
Learn How To Create Multiple Streams Of Income
Join the TimStodz Incubator.
As a member, you'll get access to:
A vibrant community of like-minded entrepreneurs and creators.
One-on-one access to me for personalized guidance.
Exclusive courses on topics like building directories, getting clients, and scaling income streams.
Behind-the-scenes insights into my business journey, including how I’m building my portfolio to $10M a year.
VIP access to live lessons, tools, and strategies I’ve used to create real results.
All of this is hosted on Substack, keeping everything simple, streamlined, and effective.
Start building your future today. Click here to join the Incubator before the price goes up!
Hey Tim,
Love the idea behind what you’re building with your Incubator.
This is a really dope idea and I think through your content and community, you’ll help a lot of people out there - myself included.
Truth be told, I feel the reservations and fears you described. Managing multiple platforms can be a pain. Investing time into something unfamiliar can create friction.
What if it sucks? What if it fails? What if something I worked so hard to create falls flat. I get it. But at the end of the day our biggest enemy is our fear, uncertainty and doubt.
I’m happy that you decided on launching your podcast - I advise also posting it on other platforms through automation. Apple, Spotify and YouTube all offer discoverability that with Substack alone you may not get.
You can use a hosting platform like Captivate to share your podcast everywhere.
Love what you’re building and I’m excited to be a part of the journey.
Keep up the great work and it’s great to see everything come together.
Let’s do this! 🔥
Boris
hey Tim just signed up and didn’t have time to fully read it other than to skim it, but it does seem like it’s quite different from what was advertised. Have you considered starting a skool community? I don’t know if that substance solution is really optimal.