Tips For Cold Email

All my sales experience is from using content marketing and SEO to generate inbound leads, and then closing them. I’ve never done cold outreach before.

I am reading and learning everything I can.

This morning I read an article from Woodpecker.co. Here are the bullet points.

• The “from” line matters. I am going to customer my from line to “From: Tim at Treatmentleads.net.”

• The intro matters. It’s not about me, it’s about them. Personalize it with their business. Don’t talk about me. However, I am going to avoid the same “I read your {blog} on LinkedIn, I really liked when you spoke about {insert random ass shit here.} I get these emails all the time and I don’t think I’ve read or even opened a single one.

• Include value: I am going to record a personalized Loom video for every email. Pack it with value.

• End the email with a CTA. My CTA is going to be to book an appointment with me. Meetings are the goal. If I get on the phone with someone, I can sell them.

• Create an email signature.

• A cold email should be 2 - 5 sentences, and should be anywhere from 50 - 125 words. No longer.

• Follow up with multiple emails. Definitely don’t say “I’m just following up.”

K. Wish me luck. Today is the start of something new.

This is the road to $10M.